Netflix-The Way Ahead

Case Code: BSTR678 Case Length: 13 Pages Period: 2007-2022 Pub Date: 2024 Teaching Note: Available

Price: Rs.400 Organization : Netflix, Inc Industry : Leisure & Entertainment Countries : United States Themes: Corporate Strategy, Business Environment, Business Level Strategies

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

US-based subscription streaming service and production company, Netflix, Inc. was at a crossroads in 2022. It faced challenges from growing competition, flat subscriber growth, and deteriorating quality of content. The Co-CEO of Netflix, Reed Hastings introduced ad-supported content. What will be its repercussion?

Issues

The case is structured to achieve the following teaching objectives:

• Identify the competitive advantages of a company
• Assess the structure and technological development of the video streaming industry
• Analyze the external environment and internal context of a firm
• Analyze the strategic challenges faced by a market leader
• Evaluate a company’s key resources and capabilities against aggressive competitors

Contents

Introduction
The Beginning
Troubles Surface
Revival Plans
Is netflix on the right path?
Exhibits

Keywords

Netflix; Streaming; content; competition; entertainment; streaming; competitive advantages; external environment; internal context of a firm; challenges faced by market leader; aggressive competitors; key resources; capabilities

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